4 things you should know before starting your own marketing agency
Taking the leap to start your own marketing agency may be a bit scary but it doesn’t have to be. Hopefully this post gives you a handful of useful insight that has really helped Jamias Creative.
1. Relationships are everything
At the end of the day, a marketing agency is a service-related business. It’s important that you invest in relationships with your clients. It’s also vital that build connections with other people in your industry. Just because the guy down the street also runs a marketing agency doesn’t mean he’s a rival or direct competitor. You may be an expert in Facebook ads and the guy down the street may be great at studio photography which means there’s space for collaboration. I’ve personally learned a great deal from other companies who do marketing as well. They’ve helped me better understand how to meet the needs of my clients and have connected me with great networking groups I participate in.
2. You need to continually educate yourself:
Setting aside time and resources to learn on a regular basis will help you stay sharp and better serve your clients. For me, listening to audio books and taking other professionals out to lunch has been an effective way to learn and grow. I also enjoy attending conferences and workshops when I’m able to.
If audio books are your thing, I recommend listening to variety of topics from business development to biographies. Do you prefer to learn from YouTube videos? Follow a wide range of video creators on different subjects. Giving yourself a well-rounded education will help you better understand the world around you and better relate to everyone you meet.
3. Stay in the middle:
You will experience a bunch of highs and a lot of lows when you have your own marketing agency. It can be stressful when things don’t work out. It can also be exhilarating when you find a new paying client. Because of this, it’s important that you find ways to be stable and stay in the middle.
To help me stay balanced, I schedule in time to do things I enjoy like going out to dinner and taking a Brazilian Jiu Jitsu class at Paul Tom’s Academy of Brazilian Jiu Jitsu. Do what calms you down and helps you feel relaxed. Whether it’s hiking or playing board games with friends, make it happen.
4. Execution is everything:
A project we took on was doing the marketing for a Kickstarter campaign by Draggin Bags. One of the biggest reasons why I decided to work with Draggin Bags was their ability to execute and deliver on promises. We knew that we wouldn’t be giving out empty promises to consumers because they would receive what they paid for.
The same goes for the work you do for your clients. It needs to line up with what you’re offering them. If you can’t deliver, don’t be afraid to refer them to someone else who can. It’s better you maintain goodwill and help them access the resources they need to succeed than try to collect a check.